The Old Boys Network - Latest News
July 2010
The World Cup our best ever!
Maybe not on the pitch but for our company its been an amazing 3 months even when the disputed goal did not go in against Germany we were “doing a deal” with The Sun newspaper on an exclusive. Our company and clients have been involved in campaigns for Mars, Kit Kat, Marks and Spencer, Carlsberg, the Royal Mint, Blue Square.com, MacDonald’s, Coca Cola, Nationwide, Bostik, EA Sports, Indesit, Last minute.com, Typhoo, Corals, Microsoft, Bookers, etc etc our media department was starting at 7am and finishing at midnight some days a Big thank you to all our clients.
The next England Team Peter Shilton conducts a coaching session with the Penguins
When the Merlin entertainment group wanted a PR Publicity stunt for their Sea life Centres a coaching session and penalty shootout with Peter Shilton was just what was needed. Peter said “I have played with and against the best played in the world but this team will be the most memorable” The publicity stunt worked perfectly with major coverage across the media
We have been let down please Help!
This was a call we were receiving most days of June for work both in the UK and South Africa we were delighted to have helped nearly all the requests we got and we almost wanted to say to each panicking and stressed booker “why did you not come to us first”? The only good thing is that our phone number is now on their I phone and blackberries for next time!
James Corden show TOBN supply guests.
When ITV wanted a selection of names for the 10 million viewing World cup live show there was only one place to go to and we were delighted to supply Jimmy Greaves, Gordon Banks, Peter Shilton, Terry Butcher, Sir Geoff Hurst, etc etc
GMTV, Sky sports news, Sun Talk, Daily Mirror, BFBS, News of the World, CNN, all need us
When the England team performed as they did the media centre at TOBN went into overdrive with all our clients both in the UK and South Africa we now have some great relationships with the media which will be good for them, our celebrity clients, and our business clients in years to come.
Looking for someone? George Cohen tries 192.com
When the directory service 192.com wanted a celebrity face to head up their campaign using the theme of the World cup and how about making connections with people who went to the game in 1966. George Cohen was the ideal candidate to front this campaign for them. This included quite a number of media interviews followed by radio interviews. So much so that 192.com were so delighted with the initial response using George for their campaign they extended the contract. George one of the lesser known members of the 66 team is a great communicator and the media love him. He is ideal for fronting a campaign such as this.
TOBN legends on the road in force.
Quite a number of promoters and organizers this year used many of our former stars on the road in lunch time and dinner functions. These included Sir Geoff Hurst, Martin Peters, George Cohen, Peter Shilton, Frank Bruno, Harry Redknapp in fact most of our list worked around the country for numerous events. Most events based around the World cup or just an excuse to have an event. The famous London St Georges day lunch this year was attended by Frank Bruno, Phil Taylor and Steve Davies. This is becoming a bigger event every year with our company who is delighted to offer the best of English entertainment for this wonderful event. It seems more and more people are jumping on the St Georges day band wagon so maybe start looking for who to consider for next year?
Tony Gale does the smallest gig of his life.
When forward planning an event having to work round the football time table its always a nightmare and a Chinese restaurant in Rochester, Kent caught a cold when 98% of their clients decided that as good as an entertainer as Tony is going to see Dagenham and Redbridge in one of their promotion fighting games was just too much of a conflict of interests. There was discussion whether we were going to move the night or not due to Tony’s heavy diary commitments no dates could be found so Tony went along and did the job for 8 people. Those who know Tony will know Sky pundit former footballer is entertaining whether 8 or 800 people and he said it was an unusual experience with only 8 people sitting around the table.
Sir Geoff Hurst and Peter Shilton help Brainwave the charity.
As a company we get hundreds of charity requests, but we were particularly appealed by the Brainwave charity that works with children that have brain damage. Peter and Sir Geoff were happy to get associated with this charity event at Stamford Bridge and as an additional fundraiser Peter went in goal and a number of guests paid great money to the charity for an opportunity to take a penalty against England’s most capped player.
Real Ale, the paper and a celebrity just right for the local pub.
When the Evening Standard and Wells and Young’s brewers needed to put together the perfect night in a pub tobn.co.uk had the answers for them supplying a range of celebrities for competition winners across June and July. We are delighted to have supplied Alex Stewart, Martin Peters, and Sir Geoff Hurst for some evenings where competition winners from the Evening Standard were able to sample some real ales and be entertained by the celebrities in a controlled nice not to full environment. A night at the pub is becoming more entertaining!
Penalty Shootout Top of a high rise building. You have got to be kidding!
When we were approached by Titan bet to organize a football celebrity for a penalty shootout between two buildings in Paddington, we did think it was a bit of a joke; however Graham Le Saux and Peter Shilton both wearing harnesses did a penalty shootout to launch the Titan bet world cup big prize gambling campaign. Peter said it was a little scary and the former players had to have a harness on so they didn’t fall off the top of the building. Pete said “I am a little scared of heights and was certainly one of the most unusual jobs I have done in my life” however the image created media awareness across the world and did exactly what the client wanted it to do. Peter even had a go at taking some penalties himself.
DANONE Fresh dairy products made with nutrition and a penalty shootout.
When DANONE wanted to put together an exciting day for their staff they decided on a football championship and the ideal person to help and advise teams was England’s most capped player Peter Shilton who later went in goal and penalty shootout was organized with the winners of the teams. At 50 something years old Peter is still very agile and dives around as if he is a young goal keeper and you can see in his time how he was the world’s best goal keeper.
Gordon Banks flying the flag, waving the banner, blowing the whistle, wearing the silly hat etc.
When Amscan one of the leading party products suppliers needed to launch their World Cup product range we were approached and supplied Gordon Banks who did a PR day with their staff and had photographs with a lot of the products. Next time you see one of those flags on the back of a car or some of the world cup banners seen at pubs and clubs up and down the country this was all instigated through a tobn marketed event! Gordon Banks was able to demonstrate more than just an awareness for the campaign but also how much customers can SAVE (excuse the pun) with this leading party supplier.
Tobn don’t make lager but if we did we are sure we would be the best lager maker in the world.
The catchphrase obviously borrowed from the Carlsberg advert and we were delighted to be able to assist not only in some special celebration glasses for the World cup which say “They think its all over it is now” but also quite a lot of work was done on our behalf concerning celebrities for the Carlsberg advert which in the end featured Phil the Taylor Power, Sir Steven Redgrave, Sir Ian Botham, Dame Kelly Holmes, Nigel Benn etc.
Northern Ireland gets the World Cup.
Sadly the Irish couldn’t make it to South Africa this year; however when the World Cup visited Northern Ireland for the first time ever an Irish legend was needed and we supplied Pat Jennings who worked on behalf Coca Cola when they bought the World cup over.
Martin Peters and George Cohen get their hands on the new World Cup.
As part of Fifa’s ruling only people who have won a World Cup are allowed to touch the World Cup, so we were delighted to supply George Cohen and Martin Peters for various events on behalf of Coca Cola when the World cup visited England.